Health Diagnostic Laboratory, Inc.‘s Culture Book

Your average culture book is pretty tame.

Meet the Health Diagnostic Laboratory, Inc. (HDL, Inc.) Molecule 2013, a 152-page culture book with uncommon swagger:

• Thick, stippled soft cover with translucent kiwi fly sheet

• Embossed with sandblasted silver foil stamp of company mark

• Content divided into sections by values: Passion, Teamwork, Service, Compete, Innovate, Science, Health

• Each section begins with a pro-sports inspired HDL-employee photo shoot by the talented Ken Penn

• Each section has its own motif, imagery, and type style

• Overarching grid structure unifies each section into a cohesive entity