Advanced Control Systems designs and deploys smart grid solutions for reliable and cost-effective power distribution. They manufacture, supply and support smart grid technology sets for major electric utilities throughout the industry.
Raison’s redesign of the ACS website shifted focus to the consumer to reflect shifts in the industry. In our redesign, we also pushed brand cohesion by providing a color palette, icon and type styles, and consistent UI design. With the website complete, Raison used long-form content, including white papers, webinars and blog posts to form a content marketing funnel that would build lists and engage prospective customers.