Client Profile

Blue Ridge School is a private, all-male boarding school for students grades 9-12 located in the foothills of the Blue Ridge Mountains in Saint George, Virginia, near Charlottesville and the University of Virginia.


Raison has handled marketing for the school’s annual fund, The Baron Fund. Our approach has included not just design but a holistic approach, including strategy, thematic development, and copywriting. 

We also have done a thorough audit of the school’s admissions marketing and communications. Raison performed an audit that evaluated messaging, media, technology use, design, and value propositions. Essential admissions and marketing staff were interviewed. Parents were interviewed and surveyed. Findings were presented in a report with supporting data and actionable recommendations and instructions for improvements.

Scope of Work

  • Direct Mail
  • Email
  • Print
  • Video
  • Social
  • Research
  • Consulting