Client Profile

The Potomac School is a coeducational, college-preparatory independent day school located on a wooded 90-acre campus in McLean, Virginia, United States, three miles from Washington, D.C. For the 2021-22 school year, Potomac enrolled 1,066 students in grades K-12.


Raison has supported the Potomac Advancement team on various projects, including the development of marketing materials to support annual giving, The Potomac Fund, and a variety of alumni relations initiatives, including reunion and other events throughout the year. Raison has had a significant hand in crafting copy in addition to our work developing campaign themes and design. 

Scope of Work

  • Direct Mail
  • Print
  • Social
  • Email
  • Video