A focused outline is crucial
Write it like a newspaper headline. Make your claim to fame but don’t get too cute or too bland.
The right way:
“ABC Corp. Reports Savings of $1.25 million Through Engagement with the XYZ Group”
The wrong way:
“XYZ Group Redefines the Word ‘Savings’ and Rocks ABC Corp.’s World”
The wrong way one more time:
“XYZ Group Case Study #1″
2. Executive Summary
Explain the whole story in three or four brief sentences. Some readers may go no further, so hit the problem, solution and results in a very tight, 1-2-3 summary.
3. Situation / Background
Note the actual customer and primary scope of the job.
4. Unique Challenges
Define the elements that made the project particularly challenging.
5. Solution / Process
Be specific: products, services, technology deployed, resources required, reporting, etc.
The better quantified, the greater the potential impact on your readers.
Here’s where you can do a little sales job. Describe how the results of the study can be extrapolated to include results for a wider swath of your customer base.
8. Footnotes and Glossary
List sources of citations. Define technical terms and acronyms. These details can be easy to overlook—but they lend credibility to your cause.