Filtrona was a first-class company with a shop-worn brand.
Filtrona Porous Technologies is a world leader in the development and production of liquid- and vapor-handling products. They make everything from ink-handling components for nearly every major brand of desktop printer to customized, critical parts for high-tech surgical devices.
Their branding materials, however, painted a different picture. They were dated, unfocussed and not characteristic of a world leader at all. We were asked to provide an upgrade.
A complete brand makeover.
After we came on board in 2010, we transformed the Filtrona brand to one that looks like an international competitor. We developed a new brand platform, marketing plans, media plans, standardized sellsheets, a website, advertising, tradeshow materials, sales kits and videos. All of it reflects the outstanding company that Filtrona is.
The bar chart says it all. We’re proud to serve as Filtrona’s in-house agency and to have earned their confidence and trust.