Search marketing is a complex industry with very high stakes. So we at Raison needed to demonstrate—in tone, text and imagery—that Louder Than Digital has rock-star-level skills in the technology and tactics of search marketing. And throughout, we also needed to clarify what makes LTD special on an emotive level, because many of the people who need search marketing help the most may not fully understand what separates a headliner from a one-hit-wonder.