Raison Increases New Users of Healthcare Website by 87%

Our Client

A national manufacturer of radiation protection apparel, our client’s e-commerce website also features an array of products that support the control of radiation in the clinical environment.

A Challenging Audience

Like many manufacturers that sell to health systems, our client was challenged to engage in a conversation with their audience that goes beyond price and into expertise and quality.

Creating Value-added Communications

Raison created a complete content marketing ecosystem that included original articles on radiology topics, social media, and SEO.

RESULTS: A Huge Uptick in New Visitors

Over the course of one year, visitation from new users approximately doubled, including an 87% increase in new users driven by our content and social media.


With a smart content marketing approach, even a longstanding business in a competitive space can bring a significant amount of new users onto their website.