Does it work in practical language?
Hulu is of course a noun, but it’s clearly primed for use as a verb. “You don’t need cable to watch The Walking Dead, just hulu it.” While you’re at it, skype me.
Is it memorable?
“Hulu” may be a little slow on the learning curve, but it couldn’t be stronger on stickiness. A brand name that sounds kind of quirky is memorable.
Does it relate descriptively?
Nope, (hey we didn’t say it was the perfect name). But it does the next best thing—it has a deeper meaning that perfectly encapsulates the spirit of the service. Here’s the company story: