Client Profile

Canopy is a subscription service that delivers home HVAC air filters on a customer-driven schedule. Their filters remove airborne pollutants from indoor air, promoting positive health and wellness for families. Once signed up, customers receive automated deliveries of filters like clockwork.


Raison worked with Canopy as a startup, providing naming and branding services. When the brand was finalized, the focus was shifted to content marketing through blogs, social media, and email campaigns. Through these tactics, we pushed content that engaged homeowners with information about indoor air quality and its impact on family health, as well as basic education in HVAC maintenance.

Scope of Work

  • Branding
  • Website
  • Video
  • Packaging
  • Content Marketing
  • Blogging
  • Social
  • Paid Digital
  • Email
  • Landing Pages

Creative Videos on a Shoestring Budget

A key characteristic of our video work is a scrappy approach towards limited budgets. This series combines inexpensive stock videos of animals with clever editing and voiceover work to deliver a compelling concept on a tight budget.

Integrating Meaningful Geotargeting

Thirty-two variations were created of the Canopy sloth ad. For each ad, our sloth remembers the time of a different NFL team’s game. Each ad was run only in the geographic region of the NFL team mentioned.