Creative marketing specialists for independent day & boarding schools, colleges & universities

Exceed Fundraising Goals

Raison has a track record of creating mission-driven campaigns that surpass advancement goals and close out campaigns early.

Increase Applications and Yield

We form strategies to increase selectivity through increased applications then to assure the highest quality students by boosting yield.

Cross Campus Boundaries

We upgrade marketing and communication channels and publications to engage students, parents, alumni, and the community.

Blue Ridge School

Blue Ridge School Marketing

St. Catherine’s School

Potomac School

University of Richmond

Foxcroft School

Bishop O’Connell

Bishop O'Connell

How Raison helped a boarding school replenish admissions lost from the COVID-19-related loss of international students

Download the Case Study

Working with Raison

Nicole MorrellCathy McGeheeCharles GilchristLaura BennettKaren SchompertFranklin Daniels

Nicole Morrell

Director of The Saints Fund, St. Stephen’s and St. Agnes School

I have had a wonderful experience working with the good folks at Raison over the past year! They came highly recommended to us when we realized we needed an outside graphics design team to help with our annual giving program. Despite our best efforts to plan ahead and give the good folks at Raison plenty of lead time for our projects, things happened to put us behind but it didn’t faze their team at all. I am grateful to them for their experience, expertise, and creativity!

Cathy McGehee

Head of School, Foxcroft School

Working with Lee Wall and his creative team on our School’s rebranding project and on our new website was an outstanding experience. Further their design work on Foxcroft’s publication, Together We Will Step Boldly into the Future: The Centennial Campaign for Foxcroft School, helped us earn one of just two Gold Award winners in the category of Fundraising Publications Packages. Foxcroft was the only secondary school honored this year for its work in this area. Our magazine also wins rave reviews from our alumnae and parents.

Charles Gilchrist

Director of Digital Marketing & Communications, St. Christopher’s School

 ​I always enjoy bringing a new problem/project to Raison. The Raison Team understands our brand and listens to our objectives and produces thoughtful, original and creative pieces that support our School. But more important, they are PATIENT…even if you throw them a curveball mid-project! I appreciate their hard work and look forward to collaborating on more projects in the future.

Laura Bennett

Director of Annual Giving, The Potomac School

Raison has been wonderful to work with! After a designer with whom I had worked for nearly 20 years decided to retire, I couldn’t imagine finding an equally strong partner. In came Lee and Rachel with their creativity, thoughtfulness and enthusiasm for annual giving in independent schools. In the year we have worked together, we have enjoyed a record setting fundraising year, in large part thanks to their inspiring work!

Karen Schompert

Director of Communications & Public Relations, Nansemond-Suffolk Academy 

We have thoroughly enjoyed working with Ashley and the team at Raison for our rebranding efforts. They are extremely easy to work with, and we are always impressed by their innovative ideas and ability to meet our tight deadlines. I would highly recommend them!

Franklin Daniels

Associate Head of School for External Affairs, Blue Ridge School

Raison is an exceptional partner with Blue Ridge School. The firm’s work with our Baron Fund has had a measurable and specific positive impact and has added value to our efforts in several ways. Lee Wall understands our unique place and our brand very well and we look forward to more work with Raison in the years to come.
Beacon Award Badge

Beacon Award

Association of Educational Publishers
CASE Grand Award
St. Catherine’s School
“Like a Girl” Ad Campaign

Case Awards Badge

CASE Award

2018 Circle of Excellence
Gold Award
Foxcroft School
Centennial Campaign Brochure

Brilliance Awards Badge

Brilliance Award

Silver Award
Bishop Denis J O’Connell
High School
Admitted Student Welcome Packet

MARCOM Award

Gold Winner
The 2021-2022 Admissions Season Crystal Ball
A Guide for Independent Schools

Our Partner Schools

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