Many contamination control products that are used in cleanrooms—the facilities where medicines and other highly sensitive products are made—were invented in the 70s and are largely unchanged today. Our client FG Clean Wipes launched a new line of products under the name Saturix that takes a bold step forward in terms of modern innovation.
We worked extensively with FG Clean Wipes to create the Saturix brand and build all the necessary components for a fully-supported product launch. First, we came up with the brand name, logo and brands standards through a collaborative process with the client. Then, after an onsite, multiday planning session at FG Clean Wipes’ HQ in Massachusetts, we devised a launch strategy and built an entire ecosystem of marketing materials over the course of six months. This includes packaging designs for more than 35 product variations, a 14 page brochure, extensive product photography with a turnkey organizational structure for internal client use, more than 25 product information sheets, a promotional video, a suite of product training videos, a full Saturix website, and digital promotional tools—all produced in house.